SURVEY: 68% of Ontarians plan to travel this spring-summer

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Should I stay or should I go?

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According to a new study by the Travel Industry Council of Ontario (TICO), nearly 70% of Ontarians intend to travel this spring and summer but 65% are still concerned about having their plans delayed or cancelled.

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The poll shows that 68% intend to travel within the province, 51% within Canada and 47% intend to go on an international trip.

The study also shows that 71% feel that travel is more complicated now than it was prior to the start of COVID-19 with 60% saying that being stranded from home is a concern.

The poll found 65% are concerned about protecting their travel investment and compared to pre-pandemic, 73% said they’re more likely to book travel plans with flexible rebooking and cancellation policies.

Another 78% expect to be fully refunded or offered similar travel if their original plans are canceled for any reason, apart from them canceling the trip.

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When it comes to factors influencing travel decisions, Ontarians chose a destination (86%), price (86%), accommodation (84%), travel experience (81%), mode of travel (76%), potential for extreme weather conditions ( 66%) and being eco-friendly (35%).

Another 59% said COVID safety and restrictions continue to influence their travel purchase decision, down from 81% in 2021.

The online survey was conducted by PMG Intelligence with 1,209 Ontario residents who lead or share travel decision making for their household between Jan. 20-23, 2023.

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