Travel startup Fora wants to reinvent the travel agent

As pandemic restrictions waned, travel spend began to ramp back up. According to Phocuswright's latest US Travel Market Report, gross bookings in the United States grew 67% in 2021 to $272.6 billion and are expected to reach $461.7 billion by 2025 - 13% above 2019 levels.But how consumers plan and…

“Travel Agent” or “Travel Advisor”: Which is correct?

The divergence in terminology came to a head in 2018 when the American Society of Travel Advisors (ASTA) launched a rebrand that replaced the term 'travel agent' with 'travel advisor,' based on the fact that their roles and responsibilities are no longer simply transactional. Following ASTA's rebrand, ACTA (Association of…